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portada Handbuch Ernährungskommunikation (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
215
Format
Paperback
ISBN13
9783662591246
Edition No.
1

Handbuch Ernährungskommunikation (in German)

Angela Mörixbauer; Marlies Gruber; Eva Derndorfer (Author) · Springer Spektrum · Paperback

Handbuch Ernährungskommunikation (in German) - Angela Mörixbauer; Marlies Gruber; Eva Derndorfer

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It will be shipped from our warehouse between Monday, July 29 and Tuesday, July 30.
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Synopsis "Handbuch Ernährungskommunikation (in German)"

Die Flut an Informationen rund um Ernährung und Lebensmittel führt zu Verwirrung und Verunsicherung, sowohl bei Verbrauchern als auch Fachpersonal. Um erfolgreich seine Botschaften an die jeweilige Zielgruppe zu bringen, bedarf es des Verständnisses über die komplexen Zusammenhänge, Kommunikationsmöglichkeiten, Intentionen der unterschiedlichen Akteure, der differenzierten Ansätze je nach Zielgruppe, Ansprüche an die unterschiedlichen Kanäle sowie der Feinheiten des Kommunikationsmittels.

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The book is written in German.

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The binding of this edition is Paperback.

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