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portada Handbuch Medien- Und Multimediamanagement (in German)
Type
Physical Book
Publisher
Author
Language
Alemán
Pages
992
Format
Paperback
Dimensions
24.4 x 17.0 x 5.1 cm
Weight
1.59 kg.
ISBN13
9783322904911
Edition No.
1
Categories

Handbuch Medien- Und Multimediamanagement (in German)

Wirtz, Bernd W. (Author) · Gabler Verlag · Paperback

Handbuch Medien- Und Multimediamanagement (in German) - Wirtz, Bernd W.

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Synopsis "Handbuch Medien- Und Multimediamanagement (in German)"

Zunehmende Internationalisierung und Konvergenz im Medienbereich verlangen nach neuen Strategien und Problemlösungen. Das Handbuch Medien- und Multimediamanagement bietet eine integrierte Managementdarstellung des Medienbereichs. Herausragende Wissenschaftler und Unternehmensvorstände behandeln umfassend sowohl strategische als auch operative Aspekte für die Bereiche Zeitungen und Zeitschriften, Buch, TV/Radio, Musik und Internet/Multimedia.

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The book is written in German.

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The binding of this edition is Paperback.

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