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Heal's Posters: Advertising Modernism
Ruth Artmonsky (Author)
·
Artmonsky Arts
· Paperback
Heal's Posters: Advertising Modernism - Ruth Artmonsky
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Synopsis "Heal's Posters: Advertising Modernism"
A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of 'modernism'. Most furniture manufacturers advertised their wares in the press but Heal's was a rare exception in the industry in its use of posters. Heal's posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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