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Heuristic Rhetoric: Principles and Practice
Gábor Tahin
(Author)
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Palgrave MacMillan
· Paperback
Heuristic Rhetoric: Principles and Practice - Tahin, Gábor
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Origin: U.S.A.
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Synopsis "Heuristic Rhetoric: Principles and Practice"
This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author's view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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