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portada Hit Brands: How Music Builds Value for the World's Smartest Brands
Type
Physical Book
Language
Inglés
Pages
201
Format
Paperback
Dimensions
20.3 x 12.7 x 1.1 cm
Weight
0.21 kg.
ISBN13
9781349444595

Hit Brands: How Music Builds Value for the World's Smartest Brands

D. Jackson (Author) · R. Jankovich (Author) · E. Sheinkop (Author) · Palgrave MacMillan · Paperback

Hit Brands: How Music Builds Value for the World's Smartest Brands - Jackson, D. ; Jankovich, R. ; Sheinkop, E.

New Book

£ 70.90

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, July 16 and Tuesday, July 23.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Hit Brands: How Music Builds Value for the World's Smartest Brands"

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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