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portada How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Type
Physical Book
Language
Inglés
Pages
202
Format
Paperback
Dimensions
23.4 x 15.6 x 1.2 cm
Weight
0.31 kg.
ISBN13
9781349306367

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

T. Moilanen (Author) · S. Rainisto (Author) · Palgrave MacMillan · Paperback

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding - Moilanen, T. ; Rainisto, S.

New Book

£ 65.28

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, July 22 and Monday, July 29.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding"

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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