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How to Write a Good Advertisement
Schwab, Victor O. (Author)
·
Martino Fine Books
· Paperback
How to Write a Good Advertisement - Schwab, Victor O.
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Synopsis "How to Write a Good Advertisement"
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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