Share
Ikonica: A Field Guide to Canada's Brandscape
Jeanette Hanna (Author)
·
Douglas & Mcintyre
· Paperback
Ikonica: A Field Guide to Canada's Brandscape - Jeanette Hanna
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, August 13 and
Tuesday, August 20.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Ikonica: A Field Guide to Canada's Brandscape"
From Roots to Rogers, Tim Hortons to Cirque du Soleil, Ikonica is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, Ikonica draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists. They profile global players like Four Seasons Hotels, domestic upstarts like WestJet, and everything in between. The book includes interviews with major business and cultural figures such as Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain), and William Thorsell (Royal Ontario Museum). The authors also offer a provocative analysis of what it takes for Canadian brands to "punch above their weight" in the economic minefield that is today's global marketplace. Pop packaging and 150 vibrant illustrations make Ikonica as appealing to students of culture as to businesspeople, marketers, and corporate history buffs.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.