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Imagining Consumers: Design and Innovation from Wedgwood to Corning
Regina Lee Blaszczyk
(Author)
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Johns Hopkins University Press
· Paperback
Imagining Consumers: Design and Innovation from Wedgwood to Corning - Blaszczyk, Regina Lee
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Origin: U.S.A.
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Synopsis "Imagining Consumers: Design and Innovation from Wedgwood to Corning"
Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.--Nic Maffei "Ethics, Place and Environment"
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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