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Industrial Marketing Research (Rle Marketing): Management and Technique
Stacey Nicholas (Author)
·
Routledge Chapman Hall
· Paperback
Industrial Marketing Research (Rle Marketing): Management and Technique - Stacey Nicholas
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Synopsis "Industrial Marketing Research (Rle Marketing): Management and Technique"
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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