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Influencer Marketing Strategy: How Influencers Can Help Grow Your Business
Gordon Glenister
(Author)
·
Kogan Page
· Hardcover
Influencer Marketing Strategy: How Influencers Can Help Grow Your Business - Glenister, Gordon
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, August 02 and
Friday, August 09.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Influencer Marketing Strategy: How Influencers Can Help Grow Your Business"
Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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