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Integrated Brand Marketing and Measuring Returns
Kitchen, P. (Author)
·
Palgrave MacMillan
· Paperback
Integrated Brand Marketing and Measuring Returns - Kitchen, P.
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, July 19 and
Friday, July 26.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Integrated Brand Marketing and Measuring Returns"
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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