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Internal Marketing: Directions for Management
Lewis Barbara,Varey Richard (Author)
·
Routledge
· Paperback
Internal Marketing: Directions for Management - Lewis Barbara,Varey Richard
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Synopsis "Internal Marketing: Directions for Management"
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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