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International Advertising Law: A Practical Global Guide
Jordan, Paul ; Butcher, Andrew (Author)
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Globe Law and Business Limited
· Hardcover
International Advertising Law: A Practical Global Guide - Jordan, Paul ; Butcher, Andrew
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Synopsis "International Advertising Law: A Practical Global Guide"
Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, International Advertising Law includes chapters from leading experts in over 30 jurisdictions. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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