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portada International Place Branding Yearbook 2010: Place Branding in the new age of Innovation
Type
Physical Book
Year
2010
Language
English
Pages
256
Format
Hardcover
ISBN
0230279546
ISBN13
9780230279544
Edition No.
2010

International Place Branding Yearbook 2010: Place Branding in the new age of Innovation

F. Go; R. Govers (Author) · Palgrave Macmillan · Hardcover

International Place Branding Yearbook 2010: Place Branding in the new age of Innovation - F. Go; R. Govers

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Synopsis "International Place Branding Yearbook 2010: Place Branding in the new age of Innovation"

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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