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portada International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability
Type
Physical Book
Year
2012
Language
English
Pages
266
Format
Hardcover
ISBN
023027952x
ISBN13
9780230279520
Edition No.
2013

International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability

Go, Frank M. (Author) · Palgrave Macmillan · Hardcover

International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability - go, frank m.

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Synopsis "International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability"

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

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