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International Student Mobility and Access to Higher Education (Marketing and Communication in Higher Education)
Or Shkoler; Edna Rabenu; Paul M.w. Hackett (Author)
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Palgrave Macmillan
· Hardcover
International Student Mobility and Access to Higher Education (Marketing and Communication in Higher Education) - Or Shkoler; Edna Rabenu; Paul M.W. Hackett
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Origin: U.S.A.
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Friday, August 02.
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Synopsis "International Student Mobility and Access to Higher Education (Marketing and Communication in Higher Education)"
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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