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Market-Led Strategic Change: Transforming the Process of Going to Market
Nigel F. Piercy (Author)
·
Routledge
· Hardcover
Market-Led Strategic Change: Transforming the Process of Going to Market - Nigel F. Piercy
£ 166.50
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Synopsis "Market-Led Strategic Change: Transforming the Process of Going to Market"
This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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