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Market Management and Project Business Development
Smyth Hedley (University College London Uk): (Author)
·
Routledge
· Hardcover
Market Management and Project Business Development - Smyth Hedley (University College London Uk):
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Synopsis "Market Management and Project Business Development"
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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