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portada Market Mediations: Semiotic Investigations on Consumers, Objects and Brands
Type
Physical Book
Year
2015
Language
Inglés
Pages
250
Format
Hardcover
Dimensions
21.6 x 14.0 x 1.6 cm
Weight
0.46 kg.
ISBN13
9781137509963
Edition No.
2015

Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

B. Heilbrunn (Author) · Palgrave MacMillan · Hardcover

Market Mediations: Semiotic Investigations on Consumers, Objects and Brands - Heilbrunn, B.

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "Market Mediations: Semiotic Investigations on Consumers, Objects and Brands"

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

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