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Marketing Across Cultures
Fons Trompenaars
(Author)
·
Peter Woolliams
(Author)
·
Capstone
· Paperback
Marketing Across Cultures - Trompenaars, Fons ; Woolliams, Peter
£ 15.30
£ 17.00
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Synopsis "Marketing Across Cultures"
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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