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Marketing and American Consumer Culture: A Cultural Studies Analysis
Arthur Asa Berger
(Author)
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Palgrave MacMillan
· Paperback
Marketing and American Consumer Culture: A Cultural Studies Analysis - Berger, Arthur Asa
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Origin: U.S.A.
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Monday, August 05.
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Synopsis "Marketing and American Consumer Culture: A Cultural Studies Analysis"
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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