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Marketing
Oflazoglu Sonyel (Author)
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Intechopen
· Hardcover
Marketing - Oflazoglu Sonyel
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Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, August 12 and
Monday, August 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Marketing"
This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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