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Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success
Hugh Burkitt (Author)
·
Kogan Page
· Hardcover
Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success - Hugh Burkitt
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Origin: U.S.A.
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Friday, July 19 and
Friday, July 26.
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Synopsis "Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success"
Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Excellence Awards. This book presents 34 case studies of recent winning campaigns in twelve categories (2011-2014) from companies including McDonalds, Mercedes, and Unilever. Although each case encompasses examples of different marketing techniques, all share great strategic thinking, creativity, and execution. The chapters are introduced by a leading marketing director who has previously judged the awards and offers thought provoking answers to questions such as "What are the key principles that lie behind effective communication?", "What makes a new brand stand out and succeed?", and "How do companies keep customers loyal?"
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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