Marketing Isn't About You: The Two Things That Matter If You Sell Things That Matter
Synopsis "Marketing Isn't About You: The Two Things That Matter If You Sell Things That Matter"
Online Marketing advice every company doing important work should understand: Marketing Isn't About You ★★★★★15 seconds. That's how long it takes a prospect to form an opinion about your brand. How do you make the most of those first precious seconds, using them to your advantage to turn prospects into customers - and customers into raving advocates for your product or service?Marketing Isn't About You takes a critical look at this problem and shows you how to create raving advocates and customers for your brand within the first 15 seconds. Using the strategies in this book, you'll discover: - How to take the qualities your brand already possesses and use them to capture the hearts of your prospects, - The big mistake most brands make in communicating with their market - and how to fix it, - A methodical, step-by-step blueprint for standing out in your market, no matter how crowded or fierce the competition is, - How to identify where your best customers are hiding & what you must say to them so they'll reveal themselves, - Guide to getting into their circle of trust (while kicking out your competitors) without actually talking to them, - Clarity over what works and what doesn't these days, with an approach that's faster and simpler to implement it.You'll also receive templates for organizing your message based on whom you're talking to, and motivating those people to take action with your brand. By using the techniques in this book, two things will happen: - Your best customers will find you, and they'll view you as someone they can trust, rather than 'just another company'.- You won't need to 'sell' anymore. The right people will find you, trust you, and be committed customers for years.This book is uniquely equipped to deal with cause-driven marketing, social enterprise marketing, charity marketing, and conventional for-profit marketing for companies with a story to tell.Included in the book is a website code to access related resources, new exercises, techniques, strategies, tactics, examples, toolkits, cheat sheets, videos, PDFs, all focused on helping you communicate as effectively, empathically, viscerally as possible with those you wish to serve.A percentage of book sales (and everything the Fairhead Group does) goes straight to fighting human trafficking. It's the fastest growing crime in the world. Together, we can make a difference. About the Author Adam is a sought-after advocate of cause-driven business, English entrepreneur, philanthropist, and founder of the Fairhead Group. He's helped countless cause-driven businesses and social entrepreneurs create what matters and sell it ethically and effectively so that they can make more impact in the areas they've taken responsibility for. He founded the Fairhead Group with the mission of "helping difference makers make a difference."
