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Marketing Strategy & Management
Diane M. Phillips
(Author)
·
Sage Publications Ltd
· Hardcover
Marketing Strategy & Management - Phillips, Diane M.
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Synopsis "Marketing Strategy & Management"
Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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