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Marketing: The Management Way
Arnold K. Weinstein
(Author)
·
Routledge
· Hardcover
Marketing: The Management Way - Weinstein, Arnold K.
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Synopsis "Marketing: The Management Way"
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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