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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
K. Walker
(Author)
·
D. Stroud
(Author)
·
Palgrave MacMillan
· Paperback
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business - Stroud, D. ; Walker, K.
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Origin: U.S.A.
(Import costs included in the price)
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Wednesday, July 10 and
Wednesday, July 17.
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Synopsis "Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business"
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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