Share
Master Marketing Lessons: STRATEGIC NEEDS-BASED SEGMENTATION: Using Fact-Based Marketing to Forecast Competitive Positions (and Make Millions)
James R. Taylor Phd
(Author)
·
Independently Published
· Paperback
Master Marketing Lessons: STRATEGIC NEEDS-BASED SEGMENTATION: Using Fact-Based Marketing to Forecast Competitive Positions (and Make Millions) - Taylor Phd, James R.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, July 26 and
Friday, August 02.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Master Marketing Lessons: STRATEGIC NEEDS-BASED SEGMENTATION: Using Fact-Based Marketing to Forecast Competitive Positions (and Make Millions)"
Understanding market segmentation, or dividing potential customers into groups based on a wide range of characteristics (demographics, income and education levels, interests, etc.) is critical to marketing strategy. It is now a booming industry of its own, and very much in the news, with the growing use of deep personal data to be able to target groups or even individual customers. This book highlights some innovative applications of Needs-Based Segmentation developed over the forty-year teaching career of Professor James Taylor, of the University of Michigan's famed Ross Business School.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.