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portada Microeconomics for Managers: Principles and Applications
Type
Physical Book
Language
Inglés
Pages
566
Format
Hardcover
Dimensions
25.5 x 18.5 x 3.3 cm
Weight
1.31 kg.
ISBN13
9781009354783
Edition No.
0004

Microeconomics for Managers: Principles and Applications

Richard B. McKenzie (Author) · Dwight R. Lee (Author) · D. Eric Schansberg (Author) · Cambridge University Press · Hardcover

Microeconomics for Managers: Principles and Applications - McKenzie, Richard B. ; Schansberg, D. Eric ; Lee, Dwight R.

Physical Book

£ 150.39

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, July 15 and Monday, July 22.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Microeconomics for Managers: Principles and Applications"

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.

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The book is written in English.
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