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portada Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
427
Format
Hardcover
ISBN13
9783834946430
Edition No.
2

Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse (in German)

Bernd W. Wirtz (Author) · Gabler Verlag · Hardcover

Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse (in German) - Bernd W. Wirtz

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Synopsis "Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse (in German)"

Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management und eine flexible Ausgestaltung multipler Absatzkanäle. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen Überblick über die Grundlagen sowie das Management von Multi-Channel-Marketing.

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The book is written in German.

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