Share
Nostalgia and seniors
Xavier Montet
(Author)
·
Our Knowledge Publishing
· Paperback
Nostalgia and seniors - Montet, Xavier
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, August 12 and
Monday, August 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Nostalgia and seniors"
This applied research dissertation is the culmination of two years of Marketing studies at INSEEC Bordeaux. As I have a real affinity with consumer research, this research work enables me to visualise and understand the purchasing behaviour of an elderly population of individuals according to their experiences and consumption habits. This dissertation focuses solely on seniors and the feelings associated with the phenomenon of nostalgia. In it you will be able to observe work on a major issue: how does nostalgia influence the purchasing behaviour of senior citizens? You will find a whole analytical part associated with the central theme of this study, which is nostalgia and senior citizens. Another part is devoted to carrying out a qualitative study with a sample of senior citizens. The research will conclude with a presentation of the study's recommendations, limitations and avenues for future research.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
