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portada O Neuromarketing e a Hipervulnerabilidade dos Cons (in Portuguese)
Type
Physical Book
Publisher
Language
Portuguese
Pages
112
Format
Paperback
ISBN13
9786587401720

O Neuromarketing e a Hipervulnerabilidade dos Cons (in Portuguese)

Clara Suzart Lopes Da Silva > (Author) · Docuprint · Paperback

O Neuromarketing e a Hipervulnerabilidade dos Cons (in Portuguese) - Clara Suzart Lopes Da Silva >

New Book

£ 12.77

  • Condition: New
Origin: Colombia (Import costs included in the price)
It will be shipped from our warehouse between Thursday, August 08 and Wednesday, August 21.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "O Neuromarketing e a Hipervulnerabilidade dos Cons (in Portuguese)"

Na sociedade de consumo, os fornecedores, percebendo a insufici ªncia do marketingpara compreender amplamente as perspectivas do comportamento do consumidor,come §aram a investir no neuromarketing, ferramenta que parte da análise do sistemacerebral humano para desenvolver estratégias que estimulem de forma multissensorial osindivíduos e influenciem na decis úo final de compra, o que potencializa a sua fragilidade. Oobjetivo desta obra é compreender os aspectos gerais, a origem, as características e asestratégias deste instrumento, bem como analisar a hipervulnerabilidade dos sujeitosdiante desse fen ´meno e examinar as normas constitucionais, legais e autorregulamentaresbrasileiras relacionadas ao tema.

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All books in our catalog are Original.
The book is written in Portuguese.
The binding of this edition is Paperback.

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