Share
Organic Food Product Trends in Malaysia
S. M. Ferdous Azam
(Author)
·
Arun Kumar Tarofder
(Author)
·
LAP Lambert Academic Publishing
· Paperback
Organic Food Product Trends in Malaysia - Azam, S. M. Ferdous ; Tarofder, Arun Kumar
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, July 29 and
Monday, August 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Organic Food Product Trends in Malaysia"
The research explores Malaysia's organic food trends. Most customers do not even purchase organic food due to cost, hassle, and ignorance. Marketers must know customer issues to target markets and groups. This research examines the relationship between the latest marketing mix (acceptability, affordability, availability, and awareness) and customer willingness to purchase organic food products. Two hundred questionnaires were distributed. The findings show a significant relationship between gender, acceptability, and affordability of organic foods and consumption. Respondent availability and awareness are substantial factors in organic food consumption. This study will help Malaysian enterprises, wholesalers, retailers, marketers, and business chains understand customer loyalty and satisfaction and boost customer purchase confidence. The study's results demonstrate that favourable aspects associated with organic food consumption may assist organic product owners in enhancing customer purchase intent.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.