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portada Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion (The Macat Library)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
112
Format
Paperback
ISBN13
9781912453009
Edition No.
1
Categories

Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion (The Macat Library)

Alessandro Giudici; Marianna Rolbina (Author) · Macat Library · Paperback

Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion (The Macat Library) - Alessandro Giudici; Marianna Rolbina

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Synopsis "Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion (The Macat Library)"

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

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