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Permanently Online, Permanently Connected: Living and Communicating in a Popc World
Vorderer, Peter ; Hefner, Dorothée ; Reinecke, Leonard (Author)
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Routledge
· Paperback
Permanently Online, Permanently Connected: Living and Communicating in a Popc World - Vorderer, Peter ; Hefner, Dorothée ; Reinecke, Leonard
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Synopsis "Permanently Online, Permanently Connected: Living and Communicating in a Popc World"
Permanently Online, Permanently Connected establishes the conceptual grounds needed for a solid understanding of the permanently online/permanently connected phenomenon, its causes and consequences, and its applied implications. Due to the diffusion of mobile devices, the ways people communicate and interact with each other and use electronic media have changed substantially within a short period of time. This megatrend comes with fundamental challenges to communication, both theoretical and empirical. The book offers a compendium of perspectives and theoretical approaches from leading thinkers in the field to empower communication scholars to develop this research systematically, exhaustively, and quickly. It is essential reading for media and communication scholars and students studying new media, media effects, and communication theory.
