Synopsis "Pitch to Win: How to Present, Persuade and Close the Deal"
Being the best doesn’t guarantee you’ll get the business. Having the best pitch does.Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas in a way that is most likely to secure you the deal. Justin Cohen’s internationally acclaimed six-step formula is designed to do just that. Having taught and refined his Pitch To Win programme for five years, and having helped secure numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in Pitch To Win, the book. In it he reveals:• The number one reason a winning pitch gets chosen over the competition.• The mindset of people who win the most pitches.• A step-by-step guide to creating and delivering a winning pitch script.• How to reduce nervousness and develop ‘big pitch temperament’.• How to win without being salesy.• How to win with integrity, by living your purpose.“The Pitch To Win method played a critical role in our winning this competition.” – Julian Kyula, Winner, IBM Global Entrepreneur of the Year“I’m not sure our auditors have ever got applause after a pitch, but that’s what happened after we applied Justin’s method, winning one of our most important deals.” – Ajen Sita, CEO, EY"Justin coached our team to win one of our most important pitches. That’s why we had him develop a Pitch To Win methodology for the organisation." – Martin Walbeck, Head of Business Development, EY"Looking for the bible of pitching? This is it." – Andile Khumalo, Founder, I Am An Entrepreneur"This is the ultimate formula for pitching anything to anyone. What I love most is you get to do it without being pushy and by living your mission. A true gift to anyone in business." – Martin Sweet, CEO, Prime Stars"This is the most powerful system to create and deliver a winning pitch that I have ever seen." – Neil Malan, CEO, Elite Entrepreneur
