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portada Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Type
Physical Book
Author
Publisher
Language
Inglés
Pages
324
Format
Paperback
Dimensions
23.4 x 15.6 x 1.8 cm
Weight
0.48 kg.
ISBN13
9781349311675
Categories

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

R. Govers (Author) · F. Go (Author) · Palgrave MacMillan · Paperback

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced - Govers, R. ; Go, F.

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Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Friday, July 19 and Friday, July 26.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced"

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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