Share
Present Sense: A Practical Guide to the Science of Measuring Performance and the art of Communicating it, With the Brain in Mind
Dr Steve Morlidge (Author)
·
Matador
· Paperback
Present Sense: A Practical Guide to the Science of Measuring Performance and the art of Communicating it, With the Brain in Mind - Dr Steve Morlidge
£ 27.00
£ 30.00
You save: £ 3.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, July 03 and
Friday, July 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Present Sense: A Practical Guide to the Science of Measuring Performance and the art of Communicating it, With the Brain in Mind"
In this provocative yet practical guidebook Steve Morlidge demonstrates why the approach and methods of performance reporting that all information professionals have been taught fails, and what we need to do differently to help us make sense of the dynamic, complex and data rich world in which we now live and work. Reporting on performance should not be treated as worthy but dull, requiring no more than routine comparisons of actual against targets. This traditional approach is based on the false premise organisations can be managed as if they were a simple mechanical system operating in a predictable environment. And the methods associated with it, such as variance analyses and data tables that are used to measure and communicate performance, are completely inadequate. Instead, Morlidge argues performance reporting should be reconceived as an act of perception conducted on behalf of the organisation, helping to make sense of the sensory inputs (data) that it has at its disposal. And to do so effectively performance reporters need to learn from and exploit the strengths of our own brains, compensate for its weaknesses and communicate in a way that makes it easy for their audience's brains to assimilate. Drawing on the latest insights from cognitive science in this book you will learn: * how to bring a dynamic perspective into performance reporting * how to deploy a set of simple tools to help speared the signal from the noise inherent in large data sets and to make sound inferences * how to set goals intelligently * about the grammar of data visualization and how use it to design powerful and simple reports In this way information professionals are uniquely charged with the responsibility for creating the shared consciousness that is a prerequisite for organisations to effectively respond and adapt to their environments.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
