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Presidential Campaigns in the age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law)
William L. Benoit; Mark J. Glantz (Author)
·
Peter Lang
· Hardcover
Presidential Campaigns in the age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law) - William L. Benoit; Mark J. Glantz
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Origin: U.S.A.
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Synopsis "Presidential Campaigns in the age of Social Media: Clinton and Trump (Peter Lang Political Science, Economics, and Law)"
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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