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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
Florian Siems
(Author)
·
S. Rothenberger
(Illustrated by)
·
Palgrave MacMillan
· Paperback
Pricing Perspectives: Marketing and Management Implications of New Theories and Applications - Rothenberger, S. ; Siems, Florian
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Origin: U.S.A.
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Synopsis "Pricing Perspectives: Marketing and Management Implications of New Theories and Applications"
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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