Name: Pricing Perspectives: Marketing and Management Implications of new Theories and Applications: The Marketing and Management Implications of new Theories and Applications: 0
Price: 114.85 GBP
Availability: InStock
Author: Florian Siems
ISBN: 9780230207226

portada Pricing Perspectives: Marketing and Management Implications of new Theories and Applications: The Marketing and Management Implications of new Theories and Applications: 0

Type

Physical Book

Publisher

Palgrave Macmillan

Author

Florian Siems

Year

2008

Language

English

Pages

230

Format

Hardcover

Weight

ISBN

0230207227

ISBN13

9780230207226

Edition No.

2008

Synopsis "Pricing Perspectives: Marketing and Management Implications of new Theories and Applications: The Marketing and Management Implications of new Theories and Applications: 0"

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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Pricing Perspectives: Marketing and Management Implications of new Theories and Applications: The Marketing and Management Implications of new Theories and Applications: 0 - Florian Siems

Synopsis "Pricing Perspectives: Marketing and Management Implications of new Theories and Applications: The Marketing and Management Implications of new Theories and Applications: 0"

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