Synopsis "Problems and Prospects of Retail Marketing"
The book contains eleven articles of research on retail marketing like rural retailing, urban retailing, organised retailing, unorganised retailing, customer relationship management, customer satisfaction, applications of information technology in retailing, Indian retail industry, trends and developments of retail industry, prospects and opportunities of retail industry, foreign direct investment in retail industry, employment in retail industry, case studies of specific products of retail industry on specific consumer products, role of retail industry for economic growth of a country, etc. by eminent authors, academicians, researchers from different institutions and/or research project offices of repute from academic and professional institutions from the faculties of management, economics and commerce.
