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Product, Platform and Audience: A Guide to Building Scalable Content-Based b2b Membership Businesses.
Robert J. Phillips
(Author)
·
Emerging Technology Networks
· Paperback
Product, Platform and Audience: A Guide to Building Scalable Content-Based b2b Membership Businesses. - Phillips, Robert J.
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Origin: U.S.A.
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Synopsis "Product, Platform and Audience: A Guide to Building Scalable Content-Based b2b Membership Businesses."
Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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