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portada Profiles in Small Business: A Competitive Strategy Approach
Type
Physical Book
Publisher
Language
English
Pages
226
Format
Paperback
ISBN13
9781138983922
Edition No.
1

Profiles in Small Business: A Competitive Strategy Approach

Gavin C. Reid Lowell R. Jacobsen Margo E. Anderson (Author) · Routledge · Paperback

Profiles in Small Business: A Competitive Strategy Approach - Gavin C. Reid Lowell R. Jacobsen Margo E. Anderson

Physical Book

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Synopsis "Profiles in Small Business: A Competitive Strategy Approach"

A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: 45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.

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