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Public Relations: Principles and Practice
Philip J. Kitchen
(Author)
·
Philip Kitchen
(Author)
·
Cengage Learning
· Paperback
Public Relations: Principles and Practice - Kitchen, Philip J. ; Philip Kitchen
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Synopsis "Public Relations: Principles and Practice"
This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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