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Reading YouTube: The Critical Viewers Guide
Anandam Kavoori
(Author)
·
Steve Jones
(Illustrated by)
·
Peter Lang Inc., International Academic Publi
· Paperback
Reading YouTube: The Critical Viewers Guide - Jones, Steve ; Kavoori, Anandam
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Synopsis "Reading YouTube: The Critical Viewers Guide"
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to reading YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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