Millions of books in English, Spanish and other languages. Free UK delivery 

menu

0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional
portada Relationship Marketing in the Digital age (Routledge Studies in Marketing)
Type
Physical Book
Publisher
Author
Year
2019
Language
English
Pages
264
Format
Hardcover
ISBN13
9781138310025
Edition No.
1
Categories

Relationship Marketing in the Digital age (Routledge Studies in Marketing)

Robert W. Palmatier; Lena Steinhoff (Author) · Routledge · Hardcover

Relationship Marketing in the Digital age (Routledge Studies in Marketing) - Robert W. Palmatier; Lena Steinhoff

Physical Book

£ 121.50

£ 135.00

You save: £ 13.50

10% discount
Free UK Delivery
  • Condition: New

Choose the list to add your product or create one New List

Go to My Wishlists
It will be shipped from our warehouse between Friday, July 12 and Wednesday, July 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Relationship Marketing in the Digital age (Routledge Studies in Marketing)"

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world―including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age―strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews