It will be shipped from our warehouse between Friday, July 12 and Tuesday, July 16.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Restaurant Marketing for Owners and Managers
Patti J. Shock; John T. Bowen; John M. Stefanelli
Synopsis "Restaurant Marketing for Owners and Managers"
This is the complete guide to marketing for restaurant managers. How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the "Restaurant Basics Series", this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.