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Retail Marketing Strategy: Delivering Shopper Delight
Constant Berkhout
(Author)
·
Kogan Page
· Paperback
Retail Marketing Strategy: Delivering Shopper Delight - Berkhout, Constant
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Origin: U.S.A.
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Synopsis "Retail Marketing Strategy: Delivering Shopper Delight"
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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